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COVID-19 Messaging Guidance

As the country deals with the ongoing stress and uncertainty around the current COVID-19 pandemic, it’s important to remember that we all have a role to play in promoting connectedness, belonging, resiliency, and prevention. Many Americans are dealing with stress and feelings of despair related to physical distancing, health concerns, job loss, and financial uncertainty. Today, it’s more important than ever before that we reach out and #BeThere for each other, and share stories of hope and human connection. To help support your messaging efforts, the Action Alliance and its partners have compiled a list of resources because we are all in this together.

Public Messengers

Specific Messengers

American Indian/Alaska Native Communities


Entertainment Industry (Content Creators, Producers, Talent)

Faith Communities

Family Members with Children

Family Members of Older Adults

Health Care Providers/Clinicians 

Law Enforcement/Public Safety

News Media (Reporters, Journalists, Editors)


Workplaces (Employees and Employers)

Veterans, Service Members, and Their Families

Youth/Young Adults

Additional COVID-19 Mental Health Support

  • Active Minds – Active Minds has developed a resource page for how to stay connected virtually during the COVID-19 pandemic.
  • AFSP – The American Foundation for Suicide Prevention has developed specific messaging resources related to mental health and the COVID-19 pandemic.
  • DOD – The U.S. Department of Defense's Military OneSource provides a number of COVID-19 specific resources.  
  • EDC – The Education Development Center has developed a toolkit of resources related to the current COVID-19 pandemic.
  • Love is Louder – A project of The Jed Foundation, the Love is Louder campaign has developed resources and tools to help take care of both physical and mental health during the COVID-19 pandemic. 
  • MHA – Mental Health America has compiled a range of resources and information related to mental health and the COVID-19 pandemic.
  • NAMI – National Alliance on Mental Illness has developed a resource guide, available in both English and Spanish.  
  • SPRC – The Suicide Prevention Resource Center has compiled a selection of web pages and information sheets on mental health and coping with the effects of COVID-19.
  • VA - The U.S. Department of Veterans Affairs has compiled information and resources specific to veterans and the COVID-19 pandemic. 


If you or someone you know is in crisis, please call 800-273-TALK (8255) or text 'HOME' to 741741.

National Action Alliance
for Suicide Prevention

300 Fifth Avenue, Suite 2010
Waltham, MA 02451