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988 Messaging Task Force

In July 2022, an easy-to-remember three-digit suicide prevention and mental health crisis line—988—will go live nationwide that will route callers to the National Suicide Prevention Lifeline (800-273-8255). The Action Alliance, working in partnership with the Substance Abuse and Mental Health Service Administration (SAMHSA) and Vibrant Emotional Health (which operates the National Suicide Prevention Lifeline), has brought together public and private sector partners to serve on a 988 Messaging Task Force. This Task Force worked collectively to guide the development of a 988 Messaging Framework, which serves as a roadmap of key elements to consider when any individual or group publicly messages about 988 once it’s available nationwide. The 988 Messaging Framework, which provides general guidance and not tailored, ready-to-use messaging, was released in March 2022. To learn more about 988, visit or To learn more about effectively messaging about suicide prevention, check out the Action Alliance’s Framework for Successful Messaging.

The 988 Messaging Framework was developed with support from Action Alliance Executive Committee member, Johnson & Johnson–Janssen.


Note: This group is no longer active. Titles and affiliations are from the time of membership and may have since changed.



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