Social Marketing

Businesses can help change the conversation and employee’s behavior by positioning the work of suicide prevention as part of the company’s value for health and safety. By using social marketing and social media tools, messaging to the workplace community can let employees know that those who struggle are not alone and that the leaders of the workplace make their health and safety a priority. Part of a company’s outreach to managers and employees can include the use of social media platforms (such as Facebook and Twitter) to help disseminate these messages and engage wide audiences in a dialogue about important issues related to health and safety. The resources listed below will help companies develop content for their social media pages.

• CDC’s “The Health Communicator’s Training, Tools and Templates”
  Type of Organization: Government
  Services: Toolkit
  Format (print, webinar, blog, etc.): Handout
  Cost: Free
• Man Therapy
  Type of Organization: Non-profit
  Services: 18-point head inspection for men
  Format (print, webinar, blog, etc.): Online
  Cost: Free
• National Consortium on Stigma and Empowerment
  Type of Organization: Educational and research
  Services: Free activites
  Format (print, webinar, blog, etc.): Online
  Cost: Free
• Safe and Effective Messaging for Suicide Prevention
  Type of Organization: Non-profit
  Services: Funded through grant under SAMHSA
  Format (print, webinar, blog, etc.): PDF
  Cost: Free
• Working Minds
  Type of Organization: 501(c)3
  Services: Educational workshops and keynote addresses for workplace conferences. Website with workplace-screening tool, train-the-trainer workshop and training toolkit
  Format (print, webinar, blog, etc.): Fact sheets and blueprint for change, employer testimonial videos
  Cost: Free