EXCOM Member

Noopur is an Emmy, Peabody and Webby Award-winning media executive with over 20 years of experience building and leading cutting-edge initiatives that drive consumer engagement, grow brand equity and transform culture. As Vice President of Social Impact for Paramount, she has been instrumental in shaping the impact strategy for some of the world’s most iconic brands including MTV, Comedy Central and Showtime.

At Paramount, Noopur founded and now leads the company’s content advisory practice, which supports creatives in enriching storytelling through immersive learning programs, groundbreaking storytelling tools and hands-on content consulting. Her team also develops impact-focused marketing, digital and comms strategies that extend the reach, visibility and relevance of these storylines. 

To further amplify impact, Noopur has spearheaded pioneering industry initiatives, positioning Paramount as a leader on inclusive content. Most recently, she helped build an unprecedented coalition of top experts and media companies, including Amazon, Disney, and NBC, to expand mental health representation and revolutionize storytelling. 

As a recognized expert on narrative and culture change, Noopur has been invited to speak at The White House, MSNBC’s Morning Joe, the Cannes Film Festival, the UN, CES, SXSW and Ad Week. She was also tapped to host an MTV speaker series where she interviewed high-profile trailblazers, including celebrity chef, Jamie Oliver, renowned playwright, Eve Ensler and TOMS Shoes founder, Blake Mycoskie. In addition, Noopur has served on multiple boards including the Impact Guild and the Mental Health Storytelling Initiative. 

Prior to joining Paramount, Noopur was a consultant at Bain & Company, a global strategy consulting firm, where she advised senior management in a variety of industries including healthcare, financial services and consumer products. She holds an MBA from Harvard Business School and a BA in Economics from Harvard College.