Noopur Agarwal is vice president of social impact for the MTV Entertainment Studios at Paramount Global, where she leverages media to drive culture change across major brands including MTV, VH1, Comedy Central, CMT, and Smithsonian Channel. In this role, she leads content integration efforts aimed at maximizing the positive impact of storytelling within top-rated shows.
Agarwal's work includes oversight of innovative educational programs like MTVE Culture, an immersive learning experience that explores the power of inclusive storytelling, as well as best-in-class content consultancy that supports the MTVE creative community. She has specific expertise in mental health and has helped build a groundbreaking coalition of top industry and expert partners who collectively developed the Mental Health Media Guide, a first-of-its-kind resource designed to help content creators expand mental health representation in entertainment.
Since joining Paramount in 2007, Agarwal has led campaigns on a wide range of issues, including MTV's Peabody Award-winning mental health campaign, which re-launched as Mental Health is Health in 2021. Other campaigns include the Look Different campaign on racial, gender and anti-LGBTQ bias, for which she won an Emmy Award, as well as an online bullying campaign, A Thin Line, which earned her a Webby award. She has also developed high-impact initiatives on topics such as civic engagement, climate change, immigration, gun violence, human trafficking, and HIV/AIDS. Her work has been recognized with the MTV Innovation Award, a company-wide honor granted to individuals who have demonstrated fresh thinking and a pioneering approach in their work.
Agarwal has been invited to speak about her team’s initiatives at The White House, MSNBC’s Morning Joe, the Consumer Electronics Show, South by Southwest Interactive, and Advertising Week, among other venues. She was also tapped to host an MTV speaker series where she interviewed ground-breaking leaders including celebrity chef and food activist, Jamie Oliver, renowned playwright and women’s rights advocate, Eve Ensler, and Pulitzer Prize-winning journalist, Nick Kristof, to name a few.
Prior to joining Paramount, Agarwal was a consultant at Bain & Company, a global strategy consulting firm, where she helped advise senior management in a variety of industries including healthcare, financial services, and consumer products. She received her MBA from Harvard Business School and her BA in Economics from Harvard College.